Free State Strategic Services provides a full suite of targeted marketing and advertising solutions to the federal government to ensure their message reaches their most important audience – the American people.
Each of our platforms, services and solutions have been crafted and optimized to target a wide range of demographic and geographic audiences across the entire nation.
Free State 360 Platform
Free State 360 combines planning, execution, and reporting into one omnichannel advertising platform built to save time, ensure quality, and drive profit and performance for government clients.
Unified– One platform for every channel and easy-to-use analytics to make data-driven omnichannel marketing fluid and simple
Localized for impact- Run local omnichannel campaigns at scale with a solution that was designed to make local advertising profitable and effective
Transparent– Know the true cost of each impression with full clarity and get rid of excessive media fees, arbitrage, and other wasted money
Market-leading- 100+ API integrations with leading martech and SaaS delivery ensure Free State 360 is always at the forefront with the best tech
As mobile device technology continues to improve, so does our way of using mobile advertising to reach new consumers. Our location-based advertising service includes two features to pinpoint a prospect’s location to serve specific advertisements to their mobile device.
- Fences are drawn around a predetermined location or business based on where a prospective candidate is in real time
- Call to action ads are served to a consumer’s mobile device if they are within the radial fence
- These consumers allow their location to be tracked and are served the ads through mobile apps or sites
- Prospect’s handset is tagged after delivered an ad in the original fence or location
- Ads are delivered or retargeted to that prospect based on their actual consumer behavior
Branded Content Campaigns
Content is king, and a branded content campaign is the best way to ensure that your message reaches its intended audience. Running a branded content campaign with us will make your voice the most prominent in a sea of digital messaging. Using a vast array of digital mediums including (but not limited to) social media platforms, digital video platforms, and digital search engines, we identify the best way to reach your demographic and facilitate conversion.
Search Engine Optimization
As a governing agency, it is crucial that your message is received and assessed by as many people as possible. Although advertising and outreach campaigns are important steps towards this goal, it’s impossible to understate how critical a role even the most basic elements of search engine optimization (SEO) might also play. Whether it is a singular, initiative-centric landing page or a large parent site, our team can help to identify opportunities for improved keyword density, locality alignment and accessibility.
Search Engine Marketing
It’s almost a foregone conclusion that your target demographic is utilizing search engines such as Yahoo, Bing and Google to answer questions and meet any urgent or immediate needs that they might have. If your initiative has an answer to one of those questions, or a solution for one of those needs, then it is paramount for your message to be seen and heard through those search engines. Adding search engine marketing to your branded content campaign allows our team the flexibility to utilize ad space and draw clicks through these powerful platforms to assure your initiative’s success.
Social Media Marketing
As your agency’s target audience continues to shift towards social media, so should your targeted marketing efforts. Nearly 2 billion unique users are identified every day on Facebook alone, with Twitter, Instagram, LinkedIn and other media platforms performing similarly. Adding social media marketing to your branded content campaign allows our team to use these companies to our advantage, serving social ads and impressions targeted directly to those who may be most responsive to your campaign.
We know that your agency’s message is critical, and that it cannot afford to be lost in the noise. Although social media and branded content campaigns may largely be successful in delivering your message to your target market, email marketing offers a more direct way to reach your audience. Our team has managed hundreds of email marketing campaigns across the country in support of a variety of federal and state and local government initiatives. Our email marketing service features a 200 million plus email database with an extensive verification and an opt-in process that is appended monthly to provide industry-leading clean data.
Website Design and Development
A website serves as the first impression of the message your agency is trying to deliver. Whether as a part of an agency-wide rebrand or a component of a specific campaign, our team has delivered hundreds of custom-crafted websites for clients nationwide. All our website design and development services support and integrate with ADA compliance, ensuring your message is communicated with everyone in your target audience.
To enhance your agency’s credibility and build audience trust, it is sometimes necessary to build or rework an aesthetic that unifies your brand and your message. From simple logo variations or message graphics to complete ground-up rebrands, our team can help you design branding elements of all shapes, sizes and colors to enhance your marketing tactics and increase the odds of favorable results.